Account setup
Before you sell anything, set the details every later screen relies on.
Your store’s details
Section titled “Your store’s details”From Settings → General set your company information, your default currency, your timezone, and your online store URL. The currency is account-wide, not per price, and the store URL is what checkout links are built from.
Your identity
Section titled “Your identity”From Settings → Branding upload your logo and set your colours. This is what your customers see on the checkout page and in the subscription widget.
Your team
Section titled “Your team”If colleagues will work with you, invite them from Settings → Team and give each the role they need rather than full access.
Once the details are in place, build your catalog.