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Dunning campaigns

A failed payment is not a lost customer. A dunning campaign decides how hard you try, and for how long.

Screenshot: Dunning campaigns

Your dunning campaigns. Each campaign is a retry schedule attached to plans.

  • Retry schedule: steps on a timeline, starting from day zero, the day of failure, and running days after it. You add one attempt per step.
  • The action at each step: what happens that day, such as sending an email with a template you choose.
  • After all retries: the subscription’s final fate if nothing is collected, such as cancelling it, suspending it, or leaving it alone.

The campaign applies to the plans attached to it. A campaign with no plans covers nobody, so check the attachment, not just the schedule.

  • A customer’s subscription was cancelled after a failed payment: check after all retries; the final action may be cancellation.